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Bara and Gay Media: An Essay



Hello everyone. I hope today has been a good day for you all. Or maybe it just started. Either way, I want to share today a little thought piece. When it comes to NSFW media, a lot of us take them for granted, even if we don't mean to. Or they don't really understand what they mean to their creators. I think that's unfortunate. A lot of us put so much effort into these NSFW stories so it can be a little disheartening to see people be dismissive of them. That's why I decided to write this all out, so I can give people a clear perspective on why I write and draw the stories I make.

But before I get started, I wanted to give special attention to VN Game Den. They're a journalism site that focuses on Visual Novels specifically. Recently they announced that they need $1000 per month in Patreon money in order to keep the site from shutting down, as they need the money to pay the writers and the traffic. They're currently 71% there, so please strongly consider becoming a patron. If you don't then we'll have one less place that discusses Visual Novels. You can become a Patron over here.

Last year, I took a Popular Culture Class, which was as awesome as it sounds, and I had to write a few essays for the class. Specifically about one aspect of popular culture and how people react to that aspect. For the first essay, I wrote about My Brother's Husband by Gengoroh Tagame. In it, I talked about how it approaches homophobia and how you can craft interesting and unique gay stories without being confined to the same stories that mainstream media makes you think queer stories should be like. In the second essay, I wrote about…Earthbound. I like that game. But then I did another essay for fun about how people can hate your story for reasons beyond your control. It also discussed the current status of queer stories in Anime and Manga. You can read both of those essays over here and here. This time I want to talk about bara as a whole and what it means to people. From being a slut with no rights to toxic wolf boyfriends, there's a whole wide array of topics bara can cover. But bara at large hasn't been given any much meaningful discussion beyond "hot man tiddi" and arguing about its exact definition. I think it's good that we do ourselves a service and really talk about bara.

First of all, what is bara? Search on google and you'll see that bara has lots of varying definitions. Theoretically, bara should mean "gay manga created made by gay men that have been published in specific gay magazines" but that definition is obviously too narrow and wouldn't apply to the majority of stuff we consider to be bara. Just like the word "goth", "bara" refers less to a specific genre, and more to a general classification of all things that express "homoeroticism of traditionally masculine characters". But how did the word come to mean this? Well, you can always look up the Wikipedia page. But since it's the polite thing to do, I'll explain it anyways. Bara comes from the word "薔薇族" or "Barazoku", which literally means "Rose Family" or "Rose Tribe" in English. Barazoku was the name of a gay Japanese magazine that began publication in 1971 and continued to do so until 2008. A surprisingly influential magazine as not only is it the origin of the word "Bara" but it also coined the term "Yuri". One thing I'll note about the magazine is that the covers for the issues often featured drawings of attractive, fit, but not particularly muscular men. The contents of the magazine also featured drawings depicting similar-looking men. Quite a contrast from the bulging muscles and gruff faces you'd expect from the modern-day definition of bara. Another Japanese gay magazine that's note-worthy is G-men, a magazine notable for featuring now famous gay Manga artists, such as Gengoroh Tagame and Jiraiya, and ultimately codifying the modern gay manga, or Gei-Comi as it's sometimes referred to. Flash forward to the turn of the century and the early internet, several online communities were hosting places to post erotic content. Content featuring homoerotic content was put into its own thread called "Bara". The people who hosted these forums were straight cis men. Nonetheless, the term caught on the English Speaking internet as a way to identify gay content that didn't fit into the stricter definition of "yaoi". Note that "bara" isn't considered to be a serious term to describe gay manga in Japan. Gengoroh Tagame explains that it's a dated term and was initially displeased seeing English speakers using it to describe his work. However, he later admitted that it was a practical way of searching for gay art created by gay men. It's a word that has a lot of history behind it, and most people aren't aware of most of it when they say they want to dive head first into some "fat bara tiddies". As mentioned, there's some discourse on how the term should be used and if people are misusing it. I think that it's probably for the best that the word "bara" can be used so broadly. It's a way for gay men to celebrate their own sexuality and be open about their tastes. At the same time though, I feel like some people refer to things that aren't really bara just because they think being "bara" is somehow superior. I don't think that's how you should use the term because bara can be just as good or bad as anything else. It's fine if you enjoy something that's not bara, you'll probably find plenty of gay men who enjoy that same thing you do. In my personal experience, I was really excited when I discovered bara. I thought it was the greatest thing in the world, and I wanted to consume everything bara. As I grew older and I discovered the real origins of the term, I've come to understand that while referring to everything you think is sexy isn't ideal, bara can help you understand your own sexuality and help you expand your views on what's sexy.

But why do we care so much about bara? Why bara and not yaoi? I think the one word that answers these questions is "representation". In much of mainstream media, gay men are always never older than 30, they're clean-shaven, and they're interested in traditionally feminine subjects. As someone who used to go on dating apps, I can tell you that gay men who fit into this mold are the minority. You may see a gay character on screen, but that doesn't mean you get to see yourself on screen. You see a similar case with yaoi and BL. While there are more works that focus on older men or muscular men, the vast majority are pretty, vulnerable, and sensitive men in relationships with other pretty men who are slightly less vulnerable and sensitive. They tend to not be realistic at all and are usually just so that women can fawn over them. Not all BL are like this, see Given, but suffice to say that a lot of gay men didn't want to associate themselves with yaoi or BL. With bara, however, there's a lot more variety of gay men available. Old men, middle-aged men, bearded men, mustachioed men, hairy men, and muscular men. They're all represented in bara and they don't have to act how you expect them to act, either. These men can show vulnerability, emotions, and tenderness while still being tough. They don't have to be restrained by the expectations that you have to have an ice-cold heart to be a man or that you have to be a young, skinny man to show emotions. And maybe these emotions and the vulnerability of the men aren't things that we're comfortable with. Gengoroh Tagame will often write about men being brutally tortured and being in intense pain. His work is certainly not for everyone. But the point is that we're seeing these big men act in ways that we're rarely allowed to see in more mainstream media. Most obviously, we're rarely allowed to see these men be sexualized outside of bara. Women constantly get sexualized just about everywhere while men tend to only be sexualized if they're conventionally attractive, which means toned abs and a clean-shaven face. The idea that a fat, old, and hairy man could be sexy would get you laughed at in most places. Not in bara. It's really satisfying when you see men that you're attracted to be ruthlessly sexualized for your benefit. And it's even better when they want to be sexualized and own it. And since most, but not all, bara tends to be erotic, that means more diverse discussions of sex can happen which could add layers to a story if used properly. All of this allows for a wider variety of stories that can be told in bara. While the full potential hasn't been realized yet, we've seen unique stories being told within bara. The mutual bittersweet love a soldier named Akashi has with his lieutenant in one of Tagame's many manga, the difficulties of being a single dad who's figuring out his sexuality in Nanoff's Boomer's Big Date, and the joy of a human living with hot, horny canine men conflicting with his loneliness of existing in a world where he has to work day and night in order to survive in a world that's trying to kill him and everyone he loves in rausmutt's Shelter. There are just so many stories that you can tell with bara. And most importantly, the big guy gets to bottom for the short guy. In all seriousness, bara provides us with the representation that we aren't able to find much elsewhere.

You might be wondering if we love bara so much, why aren't we instead in the bear community? They provide a lot of the same points that I just provided. Now I love gay bears with all of my heart and penis. But while the gay bear community in real life is lively and still kicking, in terms of fiction and stories they're certainly lacking. There just aren't a lot of films and shows that prominently feature gay bears, even considering the indie scene. If you wanted to make a gay bear film, you'll need a good cameraman, a place to record, and people to actually play your characters. Compare that to bara and it's much easier to break into. Want to make a bara comic? All you need is a pen and paper. Want to make a bara visual novel? You just need some art, writing, and some code. I know I'm greatly simplifying what it takes to make these things, but I'm showing you that it's much more capable for a single person to make a bara story than it is to make a gay bear film.

However, there are some vices with the genre. There are some things that are typically glorified in bara. Non-consensual sex, sexual harassment, toxic relationships, toxic masculinity, and so much more. They can appear in bara, and it can be hard to deal with them when they appear. While some are featured in bara to fulfill a fetish, some people genuinely think that these things are okay and don't see the problem with having them appear so often in bara. Bara isn't wholesome. No one is going to see a piece of bara and think that it's going to appeal to all the tenderqueers. That's why people don't really say anything when they see that kind of content, because they want to respect the creator. But that doesn't mean we shouldn't try to be better about this. The great thing about bara is that it allows you to feel better about your own sexuality and identity. If it encourages people to have bad beliefs, then it's not going to be good for our community. We should support works that have a good understanding of what a healthy environment looks like. And if it does contain some of that unhealthy stuff, then the least we can do is include a content warning.

On a less serious note, there's also a tendency for bara works to include sudden drama for no reason at all. I've seen comics where for years they were light-hearted slice-of-life content with a little drama here and there. Then suddenly there's a whole lot of drama involved and characters who should know what to do in the situation are acting like they don't know what to do. There's an expectation for queer creators to put angst and politics into their work. Some people will tear down their own characters, stories, and tone of their stories just to push their own agenda. If there's a cause you want to bring attention to, go ahead and tell the entire world. But don't bring down your story because of that cause. Or it will detriment both you and your fans.

Bara as a whole is very niche. The general public will dismiss bara for several reasons. Maybe it's because it's not high budget, maybe because it's too sexual, maybe because it's a Visual Novel and they decided they hate Visual Novels even though they only played one for ten minutes. There will be a lot of pushback towards bara because it's not what they consider to be good gay content. I think in response to that, you should ignore them and just like what you like. Don't let other people dictate what you should or shouldn't enjoy. I also think that it's important to note that most gay men aren't typically looking for stories about gay men. They're usually looking for good stories that happen to have gay men in them. It's great that we have stories about gay issues like coming out and homophobia, but most people would much rather hear about the stories of what gay men do after they've dealt with those demons. 

All in all, bara is a word that describes the sexualization of men that are muscular, beefy, and/or hairy for the benefit of gay men. It can tell many gay stories that the mainstream cannot tell due to not being afraid of showing the perspectives and tastes of gay men that aren't young and conventionally attractive. It is a wonderful thing that has plenty of potential, but it can also be used poorly. We should strive to develop our community so we can reach greater lengths with bara.

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Always enjoy your insights. Thanks for sharing!

No problem!

I don't do as well with text walls as I used to but I saw nanoff and raus's reference links so I stopped to read that section. I don't know if I wanna spend the whole evening to try and read the post but I do totally agree with

And most importantly, the big guy gets to bottom for the short guy.

XD

Read the whole essay and I agree with you on most points you've made. "Bara" to me means exactly what you described: works that show homoeroticism about traditionally / stereotypically masculine men. "Yaoi", on the other hand, is more about Japanese BL, which features homoeroticism between male characters who, visually, appear to be more feminine / gender neutral. Hence, to summarize, the two are mainly differentiated by the visual of the characters, although both depict m/m content.

I'd like to add a bit of my own thoughts / complaints to this discussion, which is about how bara games usually present the sexuality of their characters. I wanted to talk about this cuz I saw you said in the middle of your essay that "... And most importantly, the big guy gets to bottom for the short guy. "

The TL;DR of my take on this issue is: The representation of "big guys can be bottoms" is still pretty lacking, considering how many projects this community has already produced. 

I have been a rather dedicated bara game player for a few years now, ever since I first discovered Coming Out on Top. From there on, I have constantly been searching for new projects of this kind where they feature a good amount of plot along with nsfw smut. Human Cargo, Extracurricular Activities, Lustful Desires, Robin Morningwood, etc etc etc, and many Japanese ones and Chinese ones. The majority of these works I have played already feature more bottom content than top content (as in, the player being the bottom / top). Moreover, the big guys in these games are usually dominant tops / vers tops, seldom do you see the opposite case. Small on Top is one of the few exceptions I have encountered. 

This is not necessarily something wrong, not at all. People like what they like. To the many players out there who enjoy playing as a sub bottom in these games, this works out perfectly well for them. But still, like what @chellaytiger mentioned above about the non-con, toxic masculinity featured in bara games, I think such collective, ongoing, overwhelming representation of big guys being the more dominant, more "top-ish" ones in a relationship, in and of itself, is an amplification of such stereotype (precisely why I also don't enjoy size difference arts much, lol). Also, by emphasizing the assertiveness of big-guy characters, it, in a degree, takes that away from the smaller guy, which is usually your MC. I don't know about other players, but to me, that does not feel great. It's kinda the feeling of knowing you cannot make male Shep and Vega a thing in ME3, or whenever a certain good-looking character is not gay-romancable in a predominantly str8 game. 

A few things. First of all, that line was mostly a joke. Now of course I always enjoy it when the big guy bottoms and bara is where I can get that content. In mainstream media, I rarely see content where the big guy is the submissive or bottom partner in a gay couple. However, I saw one such case in The Spiral Scouts of all things. So I appreciate that bara contains some of that content even if it's not all or most of its content.  Like for Extracurricular Activities you mentioned, yes the MC does bottom for some scenes but he also tops in others and I like that it is the case even if it's not the most relatable to the player. That being said, I do understand that having so many big guys being dominant tops in bara can be frustrating, but as I mentioned we do have the potential to create more top content for bara. I mean look at the VN I'm creating, it's basically all top content. And that's just for Visual Novels. If you look at manga, comics, and doujinshi, you can see there is a lot of top content in those media, so it's not all geared towards bara. I will mention that if you're interested in VNs that have top content, there's Minotaur Hotel  and LyreMino doesn't have much sex implemented yet, and I don't think Lyre has any sex yet, but they both have bottom love interests. Look out for updates for both of them in the future.

Yeah, I was not trying to disagree with you on that line or anything. This was simply my observation based on my experience with bara art works, be it VNs, manga, or doujinshi.

ExAc is great, especially with the implementation of Richard and Dwayne's routes now. Their big guys, like Dozer and Chester, also have bottom scenes. So I really appreciate Dyne's effort to balance things out. The other two games I have mentioned, LD and RM, do fell quite a bit into this "big guy ~= dom top" category though. LD features more player bottom scenes in general, meanwhile some of these bottom scenes do not have an equivalent top scene. Same thing for RM, way more player bottom / submissive scenes. Astaroth's full route is dedicated to sub players meanwhile there is no such equivalent for top players.

That being said, these are still amazing games. I support these projects not only for the smut but also for their art, their writing, and many other things they have to offer. But you know, when you pay the same price as other subscribers but get perhaps 2/3 or even only half of the joy, it's not exactly a good feeling. So guess I was indeed a bit frustrated with it.

I'll look out for the projects you mentioned. Thx for suggesting them.

Glad to hear how you feel about this. And thanks for checking out the projects I mentioned.

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Sorry, I'd appreciate an introduction / conclusion for this. I skimmed thru but didn't get what you are trying to convey. It'd be helpful for us who don't (yet) hav time to read the whole thing.

And is "Bara" really a widely used term for contents such as Tagame's work? For me "Bara" means the same as "YAOI".
But then I've no idea what terms to use other than "Gay" / "Gay focused". And you mentioned "Bara" ain't actually mean "Gay contents for gay audiences, often Muscular", since you differentiate "Bear" from "Bara". Now I'm all confused. >_<

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I guess I should put a TL;DR somewhere. But to answer your question, "bara" doesn't have a clear meaning but usually refers to drawn sexualized depictions of traditionally-masculine men. Yes, it's often used to describe what type of story it is, usually indicating that it sexualizes men who are muscular or have non-mainstream bodies. 

To explain the difference between bara and yaoi, I'd have to explain what yaoi is briefly. Essentially it is a genre of manga and anime that focuses on a male same-sex relationship that's typically made by women for women. The term then began to be used for any story that focused on a male same-sex relationship even if it didn't come from Japan. However, due to marketing and audience, stories that are usually labeled as "yaoi" or "BL" (which more or less mean the same thing except "yaoi" usually depicts more sexual stories) usually contain pretty-looking, young men as the focus. There have been "yaoi" that includes more muscular characters or older characters, but they're pretty rare. The lack of a clear definition of "yaoi" and "BL" is actually kind of a problem for some Manga and Anime such as Yuri On Ice!!! and Ao no Flag that features gay characters (although some people argue that Yuri on Ice!!! just implies it which I'm not getting into) and people call them "yaoi" when they don't fit the genre. "yaoi" is definitely not the same as "bara" but which is which depends on what the artist calls it really. Some say their work is "yaoi", some say it's "bara", and some say it's both. But generally, I'd recommend not calling a gay VN that has slender characters "bara" or a gay comic that has musclechub characters "yaoi". People have expectations when it comes to these terms so not caring about how you use these terms shows that you are very ignorant about these terms. It's like calling Khloe Kardashian "goth" because she wore black one time or a cute anime girl "a tomboy" because she has short hair. Yeah, these terms don't have exact definitions but that's no excuse for using these words for whatever.

Essentially, there are no clear definitions of "bara" and "yaoi" but most people expect muscular/beefy, sexualized gay men with "bara" and slender, pretty men with "yaoi". Whether or not something is bara, yaoi, or both depends on the creator.

As for the difference between "bear" and "bara", "bear" refers to a specific subgenre of the gay community or a gay man who's hairy. "bara" usually refers to fictional men since the proportions of the bodies tend to be really exaggerated. However "bara" can be used to describe real-life men if they are particularly buff or beefy, though I personally don't do this. Basically, there is a lot of overlap with the two terms, but not all bears are "bara" as not all bears are muscular, and not all bara feature "bears" since not all bara depict hairy men.

Thx for the trouble. So they're actually not terms which agreed upon (is why I'm still confused)?

Your 'Bara' is more of fictional '筋肉男' (exaggerated muscular men), while it can still mean '薔薇' (aka 'Yaoi'), or just for fictional gay in general?
So when one see those terms used, one still needs to look into the context to know which they are referring to?

And it all boils down to if the targeted audiences are female or gay men?
There was a critique I used to determine:  "Love focused" is for the former; "Sex focused" is for the latter. 

But (not sure still waiting the TL:DR or hving time to read :P) what you try to do is generalising the use of "Bara" as a theme / type (just like 'bear'), that not necessarily means Erotic / Porn / Sex / NSFW contents?

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Yup. There's no clear definition for either of these terms. It depends on who you ask on whether or not there can be overlap between bara and yaoi, or if something can be both bara and yaoi at the same time. I personally don't think there's overlap but I also don't think everything that focuses on a gay couple and isn't a yaoi is bara. Heartstopper isn't a yaoi or BL, but I wouldn't call it bara. I'd say it's just a gay-themed comic. And I'm not going to dismiss anyone who describes their work as both yaoi and bara although I would tell them that they should go with one or the other if they're friends of mine. Generally speaking, yaoi is for both women and gay men (with more focus on women) while bara is usually only for gay men and is more overtly sexual. For me, I feel like the way people use the word "bara" is quite broad that I can't really put a strict definition for it. And people do describe SFW material as bara (Is Minotaur Hotel suddenly not bara when you play the game on SFW mode?) so I don't consider being NSFW a requirement to be bara.

Well I didn't label it as TL;DR because I think a proper TL;DR would be quite long XD, but here's what I was talking about when I talked about putting in a "TL;DR"

"All in all, bara is a word that describes the sexualization of men that are muscular, beefy, and/or hairy for the benefit of gay men. It can tell many gay stories that the mainstream cannot tell due to not being afraid of showing the perspectives and tastes of gay men that aren't young and conventionally attractive. It is a wonderful thing that has plenty of potential, but it can also be used poorly. We should strive to develop our community so we can reach greater lengths with bara."

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I get it now. Thanks. And I totally agree! (Guess I was one of those who took it for granted XD)

Maybe I needn't stress over those terms that much. People have different preferences, especially for Sex Appeal, it's personal and specific. So we should embrace while respect the Variety - might took more effort to create / find the contents we are looking for, but we should be grateful that we can have these choices in the first place.

Also saw you mentioned Minotaur Hotel, I'm glad you ain't excluding Furry as part of it :P (Actually you already mentioned Nanoff's & Rausmutt's work in your main post XD)

Personally I consume these kind of contents for the NSFW part, so it's great when they go beyond sex (like your work :P)

This is a really great read....but what if I want to read your essay about Earthbound !? I also like that game.

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Didn't think anyone would be interested in reading that essay but here you go.

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Thank you. This was VERY informative. I learned so much! These topical updates you create are always so full of information. 

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No problem! Just doing what I can.

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Wow I have never seen such a visual novel game maker for gay so far. Keep doing that and I am now a big fan of yours! Your works are inspirational !

Thanks! I'm so glad to hear that!